// March 9th, 2010 // No Comments » // p2p
p2pnet view P2P | Advertising: - p2pnet has at least three features which, as far as I know, aren’t found on any other site: Kids & Kartels , which highlights just a few of the corporate mind-rape practices used on our children; and, Advertising – speaks for itself Reader’s Writes , when p2pnet readers say what they think about a given topic (or completely out of left field) and which regularly turn up again as posts in their own rights. With the latter two items in focus, “Got sumpin’ on my mind about … ads that pop up and block the entire text you are trying to read” says voxleo in a Reader’s Write to p2pnet’s post on scummy advertising ploys , sparked by Ars Technica’s decision to blind visitors who didn’t want to look at the site’s ads. She goes on > > > I would like to tar and feather the jackass that thought up “in text” ads (kontera is the one that comes to mind, but the other one is mind-bogglingly irritating as well) There aren’t words enough in all languages combined to convey the depth of my hatred for these, as they never behave as they are supposed to, inevitably opening some invariably ASININE, exceptionally USELESS bit of non-info. Sure, they’re not supposed to open until you “mouse-over” them, but as someone who reads quickly, I often surf with the mouse in hand, making accidental passes far more likely. Also, if it opens when moused-over, why not at least close when moused-away from? These damn things abruptly interrupt my reading in mid-sentence and then i must actually move my mouse away from the scroll bar to close it manually. Then I have to start all over again. And often they don’t even wait for the mouse over, but seem to spawn on a whim. They are the MOST intrusive, experience souring, bloody awful idea to ever grace the net (only one step ahead of the damn movies that automatically start playing when the page loads- and always at FULL VOLUME, no matter what my settings were previously!) I turn them off and they still come back. I would spit in the face of the person who puts these on their sites, but as I cannot I usually just end up closing the page as soon as these appear. I tell you what, if there were a tin cup graphic that said “If you liked this, please donate a nickel to keep kontera ads off this page” I would be more likely to do that than to stay or revisit a page that contains those. WHY are the bloody things becoming more popular? Is there a tool that disables THOSE permanently? But, what happens when you can’t close the page? – I wondered , linking to a couple of earlier p2pnet posts, one of which kicked off with: “Online advertising companies such as Yahoo, Google, Fa$ebook, NoSpace, and all the rest of them, spend a fortune trying to find ways to make us watch their ads. “They use spy technologies such as intrusive DPI (Deep Packet Inspection, aka Deep Privacy Invasion ) to ferret around in our personal and private data which, they claim they’d never, ever , do anything bad with.” I went on > > > No one asks us what we think: it’s like we’re mindless drones waiting complacently to be phked by whoever comes along. Now “web-like TV advertising has been long-promised, but will Verizon’s FiOS, a relative latecomer to the party, be the first to deliver it?” – asks Advertising Age , with the bland headline, “Verizon Promises Targeted Advertising By End of Year” just as though it’s something everyone is looking forward to. Shades of what’s to come “The proposed Google-DoubleClick merger is just one in a recent consolidation wave that includes Microsoft’s purchase of ad serving firm Aquantive and ad exchange AdECN, as well as AOL buying behavioral targeting firm Tacoda and Yahoo buying online ad auction network RightMedia and BlueLithium, an online advertising network,” said CNet News a couple of years back. “Behavioral marketing is also spreading to social networks, including the popular Facebook, which recently announced a new ad system that has members up in arms.” And “Behavioral targeting technologies work by anonymously monitoring and tracking the content read and sites visted by a designated unique user or IP as that user surfs the Internet,” explained Search Engine Journal in 2o04. “This is done by serving tracking codes, which are implemented as cookies, on a user`s computer as s/he is served ads from various online advertising networks. Sites visited, content viewed, and length of visit are then all databased and analyzed to predict an online behavioral pattern for such a user, thereby classifying that user by his/her online demographic. Behavioral ad networks then serve targeted advertising related to that user`s behavioral classification, regardless of where s/he then visit.” In other words, they’re sneakily following us around online, spying on our every move so they can try and figure out how to Shanghai us somewhere along the way. Cookies embedded in our PCs keep track, letting their owners know what we’re up to online. And it’s on the way for TV, except now they want to be in your living room, right there with you. Targetting homes The pic (above righty) comes from Stanley Kubrick’s 1962 movie of Anthony Burgess’ book A ClockWork Orange . It, “alludes to the prevention of the main character’s exercise of his free will through the use of a classical conditioning technique,” says the Wikipedia . If you don’t believe you’re being conditioned, think again. “Verizon will start targeting advertising on a household level by the end of the year, allowing advertisers to target homes, rather than shows, or to buy specific demographics and behaviors via the set-top box,” says Advertising Age. Has anyone asked you if you’re OK with that? The assumptions and presumptions are: you’ll be sitting there with your tongue hanging out just dying to be ‘targeted,’ which is to say they’ll use anything their tiny, devious minds can come up with to not only try and make you believe whatever it is they’re peddling has value, but to force it in front of you, whether you want to see it or not. For this to be effective, the adco set-top boxes will have to come complete with some kind of spy technology — TV cookies, in effect – that’ll phone home with precise details of what you’re watching, when you’re watching, how long you watch for, and so on. Then they’ll know how to “best improve your television viewing experience”. Online, we can protect ourselves to a very considerable extent with various kinds of ad blockers and cookie killers. Will we be able to do the same once web-style advertising hits our home TV sets? “Yahoo, Google, Microsoft, et al , are synonymous with bamboozle”, I said in p2pnet a couple of years ago, adding: “Aretha Frankly said it best. “All we want is R – E – S – P – E – C – T.” Jon Newton – p2pnet - … .. … and identi.ca More First they ignore you, then they laugh at you, then they fight you, then you win ~ Mahatma Gandhi scummy advertising ploys – Bad Ads Banned Here, March 9, 2010 blind visitors – In defence of the Ars Technica reader blockade, March 8, 2010 p2pnet – Online advertising and the New Consumer, September 2, 2008 Deep Privacy Invasion – Canada Privacy Commission DPI site, April 6, 2009 Advertising Age – Verizon Promises Targeted Advertising By End of Year, April 7, 2009 CNet News – Target me with your ads, please, December 4, 2009 Search Engine Journal – Behavioral Targeting and Contextual Advertising, September 1, 2004 Use free p2pnet newsfeeds for your site. 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