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Verizon and AT&T continue slap fight over “Map for That” ads

// November 17th, 2009 // Tech News

Verizon and AT&T are playing out their 3G coverage spat in court, with Verizon asserting that “the truth hurts” when it comes to AT&T’s 3G coverage. Verizon’s statement is just the latest in the legal battle that started earlier this month when AT&T filed a lawsuit over Verizon’s “There’s a Map for That” ad campaign—the gloves are off, and it’s clear that both companies are willing to go to great lengths to push their own marketing agendas. If these two companies were five-year-olds, AT&T would be screaming “VERIZON STARTED IT!” The network began running ads in October—meant to directly target Apple’s and AT&T’s ” There’s an App for That ” ads—that showed a Verizon coverage map next to AT&T’s. Verizon’s map showed significantly more 3G coverage, and the ad stated ” There’s a Map for That ” with the implication that AT&T’s devices are no good if you can’t get any coverage out in the middle of Podunk City, Iowa. The ads even stated flat out that AT&T’s customers were “out of touch” where 3G coverage wasn’t available. Oh snap, Verizon!